Truth of Marketing!
Jun.29, 2008 in
Uncategorized
I was attending a seminar on innovation Management where a patent attorney from renowned Patent firm was deliberation lecture on role of trademarks in marketing of goods. She showed on power point slide where worlds most powerful brands ie Microsoft and IBM were there .She attributed their success to sheer inventions and innovations .It took me by little surprise and I asked her with due respect about a missing name i.e Apple Computers of Mr.Steve Jobs.I supported my question saying that if we
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