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Three theories why iOS 8 adoption is slow on the uptake

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Nearly three weeks after Apple rolled out its latest mobile operating system, the company says less than half of visits to its App Store come from devices with iOS 8 installed. Just 47 percent have upgraded, while 47 percent are still running iOS 7 (and 6 percent are clinging to even earlier versions). These figures are unusual: Apple’s OS adoption rate is famously fast. So why are people holding on to iOS 7?

At first, the rate of iOS installs skyrocketed —up to 46 percent in just six days. In the next two weeks, that number ticked up just 1 percent. iOS 8 still has time to challenge iOS 7’s adoption rate, which hit 75 percent after three months and became Apple’s fastest-growing mobile OS, but it seems like slow going so far.

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