Apple Day – Apple, iPod, iPad, iPhone, iTouch, iMac, iBook

November 20, 2017
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Comments Off on Apple said to downsize Micro LED R&D in Taiwan, may be shifting focus to US

Apple said to downsize Micro LED R&D in Taiwan, may be shifting focus to US

Apple has allegedly shrunk the workforce behind its Micro LED R&D efforts in Longtan, Taiwan, as a result of slow progress with the mass transfer of Micro LED chips onto receiver substrates — though the company still appears committed to … Continue reading

February 20, 2017
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Comments Off on Report: Apple shifting its ad focus to regional & digital efforts rather than global campaigns

Report: Apple shifting its ad focus to regional & digital efforts rather than global campaigns

According to a recent report from Adweek, Apple is in the process of streamlining its global marketing efforts. The report explains that Apple has restructured its relationship with ad agency TBWA\Media Arts Lab to put a stronger emphasis on digital and regional … Continue reading

February 5, 2017
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Comments Off on Jawbone reportedly exiting consumer wearable market, shifting focus to clinical hardware & services

Jawbone reportedly exiting consumer wearable market, shifting focus to clinical hardware & services

According to a report from TechCrunch, Jawbone is exiting the consumer hardware market and will shift its strategy to selling services and products directly to businesses in the health market. The report comes following earlier claims that Jawbone had run … Continue reading