Apple holding another ‘Lose Your Wallet’ shopping event promoting Apple Pay w/ exclusive discounts

It looks like Apple is running another “Lose Your Wallet” shopping event, encouraging users to use the company’s Apple Pay mobile payment service by offering discounts at select stores. The event previously ran in June of 2017, in San Fransisco. This time, it’s being held in Los Angeles. more… 9to5Mac

Apple Shares New Ads Promoting Apple Watch Series 2 as a Holiday Gift [Update]

Apple today uploaded two new Apple Watch Series 2 ads to its YouTube channel in the United Kingdom, promoting the fitness capabilities of the device and recommending it as a Christmas gift. Both ads come in at 15 seconds in length and are holiday themed. “Go Play,” the first ad, features an Apple Watch Sport […]

Apple Begins Promoting ‘Live Tune-In’ Feature on New Apple TV Splash Screen

Apple today began promoting a new feature on the fourth-generation Apple TV called “Live Tune-In,” which lets users jump directly into the live streams of select apps using Siri. The company is specifically promoting CBS, ESPN, and Disney XD as apps that support Live Tune-In, but it hasn’t disclosed yet how soon other apps that […]

Apple launches new Shopping category in the App Store, promoting Apple Pay

Apple has enabled a new category on the iOS App Store designed to help shoppers find apps for specific retailers. The Shopping category is now rolling out worldwide and includes apps from companies including Apple, Target, eBay. and Groupon. As the inclusion of these apps demostrates, the section can be used to track down not only […]

Apple promoting Apple Music in Snapchat with sponsored geofilter

Apple has once again distanced itself from its past efforts in order to market its new Apple Music streaming service. The company has begun promoting the service using a unique geofilter in the popular Snapchat messaging application. The geofilter has showed up in select areas of Los Angeles, including at The Grove mall where an Apple […]