Apple’s new outdoor amphitheater and retail store in Milan, Italy set to open on July 26th

In the heart of Milan, Apple is making final preparations to open their 17th store in Italy. The new location will be the first in the country to fully embrace the idea of Apple stores as modern day town squares, an initiative rolled out in conjunction with the company’s new store design. more… 9to5Mac

Jony Ive Reveals Exclusive Apple Watch Sport Bands at Milan Design Week

Earlier today the Apple Watch went on display at Milan’s Salone Del Mobile Design, with Apple SVP of worldwide marketing Phil Schiller and design consult Marc Newson in attendance. Now, it appears that Jony Ive also made it to the event, revealing exclusive sport band colors for the Apple Watch at the same time. Image […]

Apple’s Jony Ive reveals Apple Watch w/ exclusive collection of Sport band colors at Milan Design Week

Apple’s PR tour for the Apple Watch doesn’t appear to be slowing down with Apple’s design chief Jony Ive showing off the device and revealing an exclusive collection of never before seen Sport band colors tonight in Milan. Apple this morning kicked off a showcase of the device at Milan’s Salone Del Mobile Design Fair […]

Jony Ive and Marc Newson reveal special Apple Watch Sport Band colors at Milan gala

Apple designers Jony Ive and Marc Newson were on hand in Italy to attend a high-fashion coming out party for Apple Watch at upscale Milanese restaurant Carlo e Camilla. During the festivities, important guests were provided early copies of Apple Watch, as well as what appears to be Sport Bands in custom colors. AppleInsider – […]