Apple details process for converting legacy media format in pro video apps before macOS 10.15 update

Apple yesterday updated Final Cut Pro, Motion, and Compressor for macOS with new features to detect media files that may be unsupported on future versions of macOS. Today, Apple has updated a support document with additional details about incompatible media files for Final Cut Pro X and Motion projects. more… The post Apple details process […]

Apple can reach $1 trillion again if it launches a “media bundle” in 2019, says Morgan Stanley

As Apple rebounds from its first earnings call predicated with a guidance revision in 16 years, many analysts remain skeptical of the company’s ability to regain its trillion-dollar status. Morgan Stanley analyst Katy Huberty, however, has a different take, via CNBC.  more… The post Apple can reach $ 1 trillion again if it launches a “media […]

Editorial: Apple note sends media pundits into a fit of histrionic gibberish

After Apple restated its December quarter revenue guidance to account for weaker than expected iPhone demand in China, media across the spectrum has cranked their clickbait content generators up to 11 to take full advantage of AAPL panic season. Unfortunately, what almost all of them are writing is ignorant gibberish that has nothing to do […]

‘AirPods for Christmas’: Apple’s truly-wireless earbuds became a hilarious social media meme

Apple’s truly wireless earbuds AirPods seemingly won Christmas this holiday season, in more ways than one. Worldwide, customers were faced with stock shortages in the run-up to the holidays with AirPods demand so strong. They are believed to be one of, if not number one, item on people’s gifting wish lists. Despite first launching in […]

Rare photos of ‘Apple II Forever’ media event surface, reveal Apple keynote progenitor

A set of photographs taken during Apple’s 1984 announcement of the Apple IIc surfaced online on Thursday, showing company cofounders Steve Jobs and Steve Wozniak taking part in a media bonanza that would serve as a model of contemporary Apple keynotes. AppleInsider – Frontpage News

Live steam: Watch Eddy Cue’s interview at Recode’s ‘Code Media’ conference here [Video]

As previously announced, Eddy Cue will be interviewed at Recode’s Code Media conference this evening. Cue, who is Apple’s senior vice president of Internet Software and Services, will sit down with Recode’s Peter Kafka for an in-depth chat. more… Filed under: Apple 9to5Mac

Apple Invites Media to ‘Hello Again’ October 27th Mac-Centric Event

Apple today sent out media invites for a Mac-centric event that will be held on Thursday, October 27 at 10:00 a.m. at Apple’s Cupertino campus. The October event is expected to focus on the introduction of new Macs, headlined by a much-rumored and highly anticipated revamped MacBook Pro. According to rumors, the new MacBook Pro […]