Apple Day – Apple, iPod, iPad, iPhone, iTouch, iMac, iBook

December 9, 2018
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Comments Off on Aggressive new in-store iPhone marketing clouds Apple’s retail message

Aggressive new in-store iPhone marketing clouds Apple’s retail message

Following its four-day Black Friday shopping event last month, Apple has continued to incentivize customers to purchase a new iPhone with limited time discounts through the Apple GiveBack program. The trade-in offer, which was initially promoted with increasingly pervasive online marketing, … Continue reading

June 30, 2017
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Comments Off on Apple marketing chief says reaction to ARKit is ‘unbelievable’ & talks machine learning in new interview

Apple marketing chief says reaction to ARKit is ‘unbelievable’ & talks machine learning in new interview

One of the biggest announcements earlier this month at WWDC was the introduction of ARKit, Apple’s framework for helping developers build augmented and mixed reality experiences. In an interview with The Australian Business Review, Apple’s vice president of product marketing … Continue reading

March 21, 2017
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Comments Off on Adobe launches Experience Cloud marketing and analytics solution, integrates with Creative Cloud

Adobe launches Experience Cloud marketing and analytics solution, integrates with Creative Cloud

In a bid to extend its reach into the enterprise market, Adobe on Tuesday debuted Adobe Experience Cloud, a set of cloud services designed to seamlessly integrate brand marketing, analytics and advertising into a single comprehensive product. AppleInsider – Frontpage … Continue reading

January 24, 2017
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Comments Off on Ford hires Apple marketing executive Musa Tariq for VP, chief brand officer role

Ford hires Apple marketing executive Musa Tariq for VP, chief brand officer role

Ford has become the latest car manufacturer to draw high-level employees away from Apple, with marketing executive Musa Tariq appointed as a vice president and chief brand officer of the major automobile producer. AppleInsider – Frontpage News