Apple marketing exec Susan Prescott to speak at ‘TechCrunch Sessions’ event next month

TechCrunch announced today that Susan Prescott, a vice president of markets, apps, and services at Apple, will speak at its “TechCrunch Sessions: Enterprise” event in San Francisco next month. more… The post Apple marketing exec Susan Prescott to speak at ‘TechCrunch Sessions’ event next month appeared first on 9to5Mac. 9to5Mac

Aggressive new in-store iPhone marketing clouds Apple’s retail message

Following its four-day Black Friday shopping event last month, Apple has continued to incentivize customers to purchase a new iPhone with limited time discounts through the Apple GiveBack program. The trade-in offer, which was initially promoted with increasingly pervasive online marketing, has also made its way to Apple’s physical stores in an unprecedented way. more… The […]

Apple marketing chief says reaction to ARKit is ‘unbelievable’ & talks machine learning in new interview

One of the biggest announcements earlier this month at WWDC was the introduction of ARKit, Apple’s framework for helping developers build augmented and mixed reality experiences. In an interview with The Australian Business Review, Apple’s vice president of product marketing Greg Joswiak dives deeper into the goals of ARKit… more… 9to5Mac

Adobe launches Experience Cloud marketing and analytics solution, integrates with Creative Cloud

In a bid to extend its reach into the enterprise market, Adobe on Tuesday debuted Adobe Experience Cloud, a set of cloud services designed to seamlessly integrate brand marketing, analytics and advertising into a single comprehensive product. AppleInsider – Frontpage News