Apple shares new ‘Behind the Mac’ video encouraging creativity from college students

After launching its annual back to school promotions last month, Apple has now shared a new ad showcasing how college students use the Mac outside of the classroom. The new ad is a continuation of Apple’s “Behind the Mac” ad campaign. more… The post Apple shares new ‘Behind the Mac’ video encouraging creativity from college […]

Apple debuts new ‘Behind the Mac’ ad campaign highlighting individual stories of creativity

Apple today is launching an expansive new ad campaign that will run on television during the 2018 FIFA World Cup, as well as online. The company is calling the new campaign “Behind the Mac” and it highlights 12 real stories of people using the Mac to solve problems, create music, and more. more… 9to5Mac

Apple Seeds iOS 5 Beta 4 to developers, Over-The-Air Updating Going reside

Apple today seeded the fourth beta version of iOS 5 to developers, continuing development on the following-era cellular running machine for the iPad, iPhone, and iPod contact set for public free up in the fall alongside iCloud. the brand new version is listed as build 9A5274d. we have but to hear word of explicit modifications […]

Verizon CEO: We expected iPhone 5 in Early summer, Now Planning For Fall

Incoming Verizon CEO Lowell McAdam, conversing on CNBC these days, stated that income increase prior to now quarter had been impacted for the reason that next iPhone hasn’t been released yet. We had assumed that we might see an iPhone early within the summertime as it can be been usually, and that’s going to be […]

Apple Planning to Introduce White iPod touch Later This yr?

harmony Securities analyst Ming-Chi Kuo, who has up to now provided some correct claims basically regarding Apple’s computer traces, now reviews to AppleInsider that Apple may be planning to introduce a white iPod touch later this year. The imminent fifth-generation iPod contact is alleged to otherwise be virtually similar to the present model. having a […]

OS X Lion Raises Bar on security, however Battery Firmware Vulnerability Surfaces

The Register reviews on one of the crucial new security improvements in OS X Lion, with researchers calling the adjustments a “major overhaul” that goes far past the minor safety tweaks Apple made going from Mac OS X Leopard to Snow Leopard. “it’s a significant improvement, and one of the best ways that I’ve described […]

1 million copies of OS X Lion already sold

Mac OS X 10.7 Lion went on sale on Wednesday, and already Apple is saying this liberate is selling “quicker than any other OS unencumber in Apple’s historical past.” it is usually the primary time Apple’s executed a major pc OS release thru its Mac App store. extra: persisted right here

Mac Mini Teardown reveals doable for user-Installable second laborious drive

just like the MacBook Air the day past, iFixit has also conducted a teardown of the new Mac mini. while the internals are similar to the previous generation, the teardown does expose that customers might be able to install a 2d onerous power on their own if a proper cable can be found. the potential […]

Vulnerability exposes Apple MacBook batteries to ‘bricking,’ malware

One prominent security researcher has discovered a vulnerability within the batteries of Apple’s MacBook line of moveable computer systems that could permit hackers to smash the batteries or install malware on them that might corrupt a Mac. extra: endured here

Apple’s Voice-Powered digital “Assistant” Coming to iOS

Apple can have an in depth voice reputation carrier in a future version of iOS called ‘Assistant’, according to a file on 9to5Mac. It has been rumored that Apple used to be planning to include voice-related options from its acquisition of non-public assistant company Siri, and a partnership with speech-to-text specialists Nuance. Apple, on the […]

Over-The-Air iOS software replace Saves 700MB of Downloading

iOS 5 Beta four is the first device replace to be downloadable the use of Apple’s new over-the-air updating machine. As referred to by using @iam_lost, “iOS 5 beta 4 over-the-air replace is a mere 133 MB, in comparison with the chunky 824 MB .ipsw file.” The over-the-air software replace best downloads code that has […]

iOS 5 Over-the-Air update Video, paperwork on iCloud, and other Notes

InsanelyGreatMac posts the above video displaying the new iOS 5 Beta four over the air (OTA) updating in action. As we noted the OTA update also saves bandwidth because it simplest sends adjustments reasonably than the entire OS image. • @MuscleNerd experiences that OTA replace won’t work on Jailbroken devices. • We pronounced that iPhones […]

T-mobile usa begins providing Micro-SIMs, targets iPhone owners

ultimate month, T-cellular united states of america printed that it had over 1,000,000 iPhones operating on its community, regardless of now not being officially sanctioned with the aid of Apple and the handsets now not having the ability to benefit from 3G knowledge speeds because of differences within the carrier’s community standard in comparison with […]