Redesigned Apple Amsterdam arrives October 24 featuring Today at Apple film sessions

Apple’s grandest store in the Netherlands is returning with a renewed purpose on October 24 after months of extensive upgrades and restoration. The redesigned Apple Amsterdam will feature a Forum and video wall for Today at Apple, and a special creative collaboration to celebrate. more… The post Redesigned Apple Amsterdam arrives October 24 featuring Today […]

Watch Star Wars filmmaker’s short film shot on iPhone 11 Pro

A new short film shot on iPhone 11 Pro gives perhaps the best insight yet into what a professional filmmaker can do with nothing more than an iPhone. There’s no shortage of films and ads proclaiming they were ‘shot on iPhone,’ but most have cheated by using cinematography lenses and stabilization kit costing many times […]

Apple shares new ‘Shot on iPhone’ short film about teenage athlete in American Samoa

Apple today has shared a new ‘Shot on iPhone‘ video on YouTube. This time, it’s a 3-minute video that showcases American Samoa, a U.S. territory located the south pacific ocean, and specifically focuses on Eddie Siaumau, a 17-year-old athlete on the island. more… The post Apple shares new ‘Shot on iPhone’ short film about teenage […]

Apple’s first film collaboration with A24 is ‘On the Rocks,’ reuniting Bill Murray & Sofia Coppola

Back in November, it was reported that Apple was working with film studio A24 to produce original movies. Now, Variety reports that the first initiative to come of that partnership is a feature film starring Bill Murray and Rashida Jones. more… The post Apple’s first film collaboration with A24 is ‘On the Rocks,’ reuniting Bill Murray […]

Director Steven Soderbergh’s shot-on-iPhone ‘Unsane’ feature premieres at Berlin film festival

Acclaimed Hollywood director Steven Soderbergh spoke to the press at the premiere of his latest feature film, "Unsane," at the Berlin film festival on Wednesday, expounding on the benefits of using an iPhone to shoot the psychological thriller. AppleInsider – Frontpage News

Drake launches Apple Music exclusive short film as Views becomes first album to hit 1 billion streams

Having come a long way from the awkward Apple Music onstage presence at WWDC, Drake’s relationship with Apple has seemingly only been on the up and up for the entertainer. From releasing a surprise mixtape on iTunes last year, to an exclusive stream of Views, all the way down to his own Beats 1 radio show. […]