Apple Day – Apple, iPod, iPad, iPhone, iTouch, iMac, iBook

December 7, 2017
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Comments Off on Apple hires yet another veteran TV programming exec for its original content efforts

Apple hires yet another veteran TV programming exec for its original content efforts

As part of its growing original content efforts, Apple has hired programming veteran Michelle Lee to join its worldwide video department, as reported by Variety. Lee has previously worked on popular shows for several major networks as a producing partner … Continue reading

July 26, 2017
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Comments Off on Apple advertising exec details transparency, pivot to Search Ads, more in interview

Apple advertising exec details transparency, pivot to Search Ads, more in interview

Apple VP of Advertising Platforms Todd Teresi in a keynote Q&A session at the Postback conference in Seattle on Tuesday explained the company’s switch away from iAd in favor of the new Search Ads platform, revealed never before seen internal … Continue reading

March 31, 2017
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Comments Off on Apple hires former YouTube, Spotify exec to further video content ambitions

Apple hires former YouTube, Spotify exec to further video content ambitions

According to a report published Thursday, Apple has hired Shiva Rajaraman, a former YouTube and Spotify executive, to help architect a video content strategy as it takes on established industry players like Netflix. AppleInsider – Frontpage News

November 30, 2016
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Comments Off on Apple Music exec Bozoma Saint John interviewed at Fortune’s Most Powerful Women Summit

Apple Music exec Bozoma Saint John interviewed at Fortune’s Most Powerful Women Summit

Apple Music exec Bozoma Saint John was in attendance Fortune’s Most Powerful Women Summit this evening. Saint John, who joined Apple through the Beats Music acquisition, has become one of the more vocal members of the Apple Music team and … Continue reading

March 19, 2016
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Comments Off on Apple hires away Amazon exec to head up corporate digital security, report says

Apple hires away Amazon exec to head up corporate digital security, report says

Days before Apple is set to meet U.S. prosecutors in court over a contentious encryption fight involving an iPhone linked to last year’s San Bernardino terror attack, a report on Friday claims the company has poached Amazon’s vice president of … Continue reading

September 22, 2015
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Comments Off on Former GM exec pans rumored ‘Apple Car’ sight unseen, calls it ‘a gigantic money pit’

Former GM exec pans rumored ‘Apple Car’ sight unseen, calls it ‘a gigantic money pit’

Despite having no apparent personal knowledge of an Apple-built electric car, former General Motors vice chairman Bob Lutz proclaimed this week that shareholders should be "very upset" that Apple may be eyeing an entrance into the automotive business. AppleInsider – … Continue reading

July 14, 2015
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Comments Off on Ad business startup Drawbridge snags iAd Marketplace exec to bolster user tracking services

Ad business startup Drawbridge snags iAd Marketplace exec to bolster user tracking services

Former head of Apple’s iAd Marketplaces Winston Crawford left the company earlier in July to take on the role of COO at Drawbridge, a startup that provides advertisers with granular cross-platform user engagement statistics. AppleInsider – Frontpage News