Director of Apple’s ‘1984’ & ‘Think Different’ campaigns retires from Apple’s ad partner

Lee Clow, the founder of Apple’s main ad partner TBWAMedia Arts Lab, is retiring after spending a large part of his career working on Apple’s most iconic campaigns including Think Different, Mac vs PC, and the 1984 Super Bowl commercial. AppleInsider – Frontpage News

Report: Apple shifting its ad focus to regional & digital efforts rather than global campaigns

According to a recent report from Adweek, Apple is in the process of streamlining its global marketing efforts. The report explains that Apple has restructured its relationship with ad agency TBWA\Media Arts Lab to put a stronger emphasis on digital and regional campaigns rather than “big brand campaigns” for the global market. more… Filed under: Apple 9to5Mac