Editorial: A record $4.3B R&D spend proves Apple is building for the future

Apple’s reported operational expenses for research and development in the June quarter hit a new all-time high of $ 4.257 billion, well over twice the quarterly spending it reported in 2015. Apple’s aggressive expansion demonstrates the company is building for the future even as its rivals retreat from tablets and smartwatches and fail to keep […]

Apple debuts two new privacy-focused billboards, including one near a Google building

Ahead of CES back in January, Apple debuted new billboard advertisements highlighting its focus on user privacy. Apple is now continuing that campaign with two new billboards in Canada. more… The post Apple debuts two new privacy-focused billboards, including one near a Google building appeared first on 9to5Mac. 9to5Mac

Bloomberg: Apple secretly building its own MicroLED screens for future devices, starting with Apple Watch

A new report from Bloomberg this evening says that Apple is “designing and producing its own device displays,” which is a first for the company. Citing people familiar with the situation, the report explains that Apple using a secret manufacturing facility near its headquarters in California… more… 9to5Mac

Google radically scales back glassy new HQ plans, unveils conventional corporate building instead

Less than two years ago, Google unveiled plans to build a new campus project as a vast open air city replete with greenery, inside of a massive glass greenhouse atrium. Now, the company is forwarding plans to build a basic tent-shaped building. AppleInsider – Frontpage News

Apple Campus 2 Drone Video Shows Nearly Complete Main Building and Landscape Updates

One month after the latest video update on Apple’s second campus, today a new drone video was posted online with a couple minutes worth of footage showing new headway made on the project. In the video (which was shot using a DJI Inspire 1 Pro drone), solar panels on the roof of the campus are […]

Apple Campus 2 Drone Video Shows Progress on Ring-Shaped Main Building, Research Facilities

Apple plans to finish construction on its second campus at the end of 2016, giving the company five more months to wrap up work at the location. As the deadline approaches, construction is continuing at a rapid pace, as seen in a new July update video shared by drone pilot Duncan Sinfield. Sinfield’s July video […]