AirPods the ‘most preferred’ brand for true wireless headphones – but not for sound quality

A large-scale consumer study found that AirPods were the most preferred brand in the US true wireless headphone market – but are not being chosen on the basis of sound quality. The study also shows that Sony and Samsung are not lagging far behind Apple in consumer preferences … more… The post AirPods the ‘most […]

Decline in iPhone Shipments Could Make Apple Worst-Performing Top Five Smartphone Brand of 2016

Apple’s global iPhone shipments will fall short of analysts’ consensus estimates of 210 to 230 million units in the 2016 fiscal year, according to a new research note issued by respected KGI Securities analyst Ming-Chi Kuo. In a worst case scenario, iPhone shipments in 2016 are expected to reach just 190 million units, which is […]