Apple shares new ‘Behind the Mac’ video encouraging creativity from college students

After launching its annual back to school promotions last month, Apple has now shared a new ad showcasing how college students use the Mac outside of the classroom. The new ad is a continuation of Apple’s “Behind the Mac” ad campaign. more… The post Apple shares new ‘Behind the Mac’ video encouraging creativity from college […]

Apple sued over faulty iPad battery behind 2017 lethal apartment fire in New Jersey

A lawsuit has accused Apple of being responsible for the death of a man in New Jersey in 2017, following a fire caused by a faulty battery pack in an iPad, with the suit alleging the tablet was "unreasonably dangerous and unsafe" doe to having "defects in its design." AppleInsider – Frontpage News

WhatsApp updated with ability to lock app behind Face ID or Touch ID

Popular Facebook-owned chat service WhatsApp has updated its iOS app today with support for biometric authentication, allowing users to ‘lock’ the app with Face ID or Touch ID. Although the feature does not work on a per chat basis, enabling the feature does add an extra layer of security to your private WhatsApp conversations. more… […]

Apple’s FoundationDB open sources the database layer behind CloudKit

Apple originally acquired FoundationDB in 2015, and last April it announced that it was making the cloud database open source. Now, things are being taken a step further as FoundationDB has announced it is open sourcing Foundation DB Record Layer, which powers CloudKit. more… The post Apple’s FoundationDB open sources the database layer behind CloudKit […]

Apple debuts new ‘Behind the Mac’ ad campaign highlighting individual stories of creativity

Apple today is launching an expansive new ad campaign that will run on television during the 2018 FIFA World Cup, as well as online. The company is calling the new campaign “Behind the Mac” and it highlights 12 real stories of people using the Mac to solve problems, create music, and more. more… 9to5Mac

iPhone X Diary: Video performance lags behind photo quality, but it still has one big advantage …

I didn’t take long to put the iPhone X camera to the test, writing last November that I considered its performance equivalent to a $ 500-600 camera. In particular, I was blown away by its low-light performance. The hardware noise reduction does a stunning job. I’m completely blown away by the lack of noise […] […]

New test shows Siri on HomePod answer 52% of questions correctly, lagging behind Alexa & Google Assistant

Now that Apple’s HomePod smart speaker is available to everyone, it’s being put through a slew of tests. Loup Ventures this weekend shared results from a detailed series of tests that it put the HomePod through, as well as how those results compare to other smart speakers … more… 9to5Mac

How the technology behind Apple’s Touch ID will likely change with ‘iPhone 8’

There’s a lot of talk about Apple’s shift to a new screen technology with the "iPhone 8," but fewer conversations about how it will all work — AppleInsider explains what changes Apple will likely need to make to implement the technology, while retaining Touch ID on the front of the rumored edge-to-edge screen on the […]

Angela Ahrendts Talks Concepts Behind Next-Generation Apple Stores at Most Powerful Women Summit

Angela Ahrendts, Apple’s Senior Vice President of Retail, was the opening speaker for Fortune’s annual Most Powerful Women Summit, speaking a little about the next-generation Apple retail stores, her vision for Apple’s physical presence and more. Ahrendts started the evening by talking about her background and how Apple CEO Tim Cook recruited her, mentioning that […]

Apple’s Kevin Lynch Explains Method Behind Apple Watch’s Precise Timekeeping

One of the Apple Watch features Apple often highlights is the device’s precise timekeeping, which Apple says is within 50 milliseconds of the global time standard. Apple’s VP of Technology, Kevin Lynch, today spoke with Mashable and The Telegraph to share some details on how Apple achieves that level of accuracy. Lynch told Mashable that […]