Apple Day – Apple, iPod, iPad, iPhone, iTouch, iMac, iBook

December 9, 2018
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Aggressive new in-store iPhone marketing clouds Apple’s retail message

Following its four-day Black Friday shopping event last month, Apple has continued to incentivize customers to purchase a new iPhone with limited time discounts through the Apple GiveBack program. The trade-in offer, which was initially promoted with increasingly pervasive online marketing, … Continue reading