Apple advertising exec details transparency, pivot to Search Ads, more in interview

Apple VP of Advertising Platforms Todd Teresi in a keynote Q&A session at the Postback conference in Seattle on Tuesday explained the company’s switch away from iAd in favor of the new Search Ads platform, revealed never before seen internal metrics and discussed the future of app advertising. AppleInsider – Frontpage News

Brain Training App ‘Lumosity’ to Pay $2 Million to Settle Deceptive Advertising Charges

Lumos Labs, the company behind the Lumosity app that promises to “challenge your brain” using a daily training program of cognitive games, will pay out $2 million to settle deceptive advertising charges brought against it by the United States Federal Trade Commission. According to the FTC, Lumos Labs deceived consumers by telling them the games […]

Apple starts advertising Apple Watch in retail stores ahead of next month’s launch

Ahead of the launch of Apple Watch next month, Apple has started advertising the product in its retail stores, as pictured in the photos above (via @mikesiOShelp). This is the first glance at Apple’s upcoming retail push for the device and comes as Apple kicks off a campaign for Apple Watch in fashion magazines, on billboards, […]