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Editorial: How AirPods and Shortcuts shifted Apple’s Siri story and blunted Amazon’s Alexa Echo threat

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Two years ago there was no shortage of media coverage imagining that Apple’s entire hardware business was about to be eclipsed by a new voice-first world where Amazon’s Alexa, Google’s Assistant and perhaps even Microsoft Cortana would shift consumer and developer attention away from iPhone apps and toward stationary Internet-connected microphones running ambient "skills." Why didn’t that actually happen?
AppleInsider – Frontpage News

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