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Apple TV grows in popularity and passes more affordable Google & Roku options, data shows

As holiday shopping starts to get into full swing, data firm Thinknum is out today with an interesting look at how the Apple TV 4K has soared in popularity over recent weeks. According to Thinknum’s data, which is based on Best Buy sales rank data, Apple TV is now a close second to the Amazon Fire TV Stick in terms of sales.

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