Both ads come in at 15 seconds in length and are holiday themed. “Go Play,” the first ad, features an Apple Watch Sport model being unboxed and then used during a night time game of football. The ad is accompanied by text that says “Apple Watch offers the perfect assist for a healthier life. This Christmas, give the Gift of Go.”
The second ad, “Go Run,” features a present containing a Nike+ Apple Watch model being opened up and then used for a run on crowded city streets. It’s also recommended as a Christmas gift in the text below the video: “Apple Watch makes it easier to go the distance. This Christmas, give the Gift of Go.”
These are UK-themed ads that will likely be shown on television in the United Kingdom. Apple may release similar ads for the United States, but has not yet done so.
Update: Apple has now shared the same two videos on its U.S. YouTube channel, along with two additional videos: “Go Out” and “Go Dance,” both of which are done in the same style and feature the Apple Watch.
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