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Apple Complies with iPad ’4G’ advertising Ruling in Australia, Faces New grievance in Norway

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Apple has up to date its advertising for the new iPad in Australia after regulators in that united states of america criticized the corporate over “deceptive” advertising claims related to the iPad’s 4G capabilities. The Australian competition and client commission (ACCC) introduced on Tuesday that it might pursue injunctions, fines and different remedies.

Apple responded by way of providing full refunds to Australian shoppers who felt misled about Apple’s 4G promotion.


Apple has considered an identical complaints over the iPad’s 4G advertising in other international locations including Norway, Sweden and the UK. at the moment, the iPad most effective works on 4G LTE networks in the U.S. and Canada. The Norwegian grievance is extra vital than these in the other countries. Like Australia, Norway has actually instructed Apple to change the wording of its advertising supplies.

The Norwegian Forbrukerombudet, or client Ombudsman, has expressed explicit difficulty over the heavy focus on the new iPad’s 4G LTE beef up and the description of the product as “designed with subsequent-technology wi-fi expertise”.

because the iPad’s LTE give a boost to is incompatible with Norwegian wi-fi networks, the truth that the iPad helps LTE makes no distinction to doable buyers in Norway and is therefore “deceptive”. The Ombudsman has given Apple except April 10, 2012 to make the necessary adjustments.

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