Android and iOS Now keep an eye on Over 80% of Smartphone gross sales in U.S.

Market analysis firm NPD today issued a press free up discussing one of the most traits in U.S. smartphone gross sales in 2011 compared to earlier years, noting the strong boom in Android and iOS that has led the two structures to now characterize a commanding 80% of the market between them.

“The aggressive panorama for smartphones, which has been reshaped by means of Apple and Google, has in some way forced every main handset provider through a big transition,” mentioned Ross Rubin, government director, linked Intelligence for The NPD crew. “for a lot of of them, 2012 might be a essential year in assessing how efficient their responses have been.”

The dramatic shift in the smartphone platform panorama is illustrated in a comparison chart (by means of BGR) showing how market shares have changed each yr when you consider that 2006.


again in 2006 ahead of the launch of the iPhone, analysis in movement and home windows cell had been neck-and-neck atop the smartphone market, with each and every taking 37% of gross sales. Palm held down 1/3 location with 17% of the market. five years later, every of those structures (or their successors) have seen their shares cut back dramatically as iOS and Android have grown considerably.

The prior year has viewed a continuation of the longer-term trend, with Android’s market-major share rising from 42% of the market to 53% and iOS rising from 21% to 29%. 1/3-place analysis in movement has experienced a exceptional fall down from its position atop the market just two years ago, falling from 44% in 2009 to 25% in 2010 and shedding again to just 10% to this point in 2011.

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