‘Designed for athletes’: Unboxing the Apple Watch Nike+

For 2016, Apple joined forces with Nike to build a special version of its next-generation Apple Watch Series 2 with custom bands and a built-in app called Nike+ Run Club, software designed to motivate, guide and create personalized workout plans for athletes. AppleInsider unboxes the device that launched on Friday. AppleInsider – Frontpage News

New MacBook Pros lack iconic Mac startup chime, but they do automatically boot when you open the lid

It has been discovered that along with physical function keys, glowing Apple logo and ‘old style’ USB ports, the new MacBook Pros lack the iconic Mac chime when booting up. This is the distinctive noise heard at startup when the Mac passes the initial POST checks; Apple has used the same F-sharp chord sound in […]

Thunderbolt 3 Ports on Right Side of 13-Inch MacBook Pro Have Reduced PCI Express Bandwidth

Apple has published a detailed support document highlighting the capabilities of the Thunderbolt 3 USB-C ports on the new MacBook Pro, unveiling some previously unknown details and outlining the different adapters that are needed to connect various accessories. According to the document, while all of the ports on the 15-inch MacBook Pro and the 13-inch […]

Opinion: Why the new 13-inch MacBook Pro means you should reconsider the 12-inch MacBook

As most of you all know, I’ve been a big proponent of the 12″ MacBook. I purchased the m5-equipped 512 GB version back in the spring, and I’ve been mostly a fan since acquiring it. But with the arrival of the new entry-level 13″ MacBook Pro, the one devoid of Apple’s splashy new Touch Bar, the arguments […]

Apple’s Online Store Down Ahead of Today’s ‘Hello Again’ Mac Event

Apple’s online storefront has been taken offline this morning, just over six hours prior to the company’s “Hello Again” media event at its Cupertino, California headquarters, where Tim Cook and other senior executives are expected to announce an all-new MacBook Pro, refreshed MacBook Air, an Apple TV guide, and possibly other new Macs and additional […]

Latest Strategy Analytics data shows Chinese Android manufacturers eating at Apple’s marketshare

Apple just reported its latest earnings yesterday evening, and now Strategy Analytics is out with its latest report concerning the smartphone industry. The latest data shows the entire smartphone industry saw shipments rise 6 percent year over year to hit 375 million worldwide during Q3 2016. more… Filed under: Apple 9to5Mac